Intelligence is the lifeblood of a company. Senior management often agrees to that, but acts differently. Very often there is a misunderstanding and lack of visability of the work of CI & MI-managers in the firm. Results are layoffs, outsourcing activites and frustrated CI guys. Johannes Deltl wants to share his experience to turn this around, highlighting ways to move up the internal hierarchy to be more visible and perceived as a trustful advisor.

Restaurant AuPremier, room Les Trouvaille
in Zurich’s main station
Tuesday, June 18^th, 2013
6:30 PM Welcome Drinks
7:00 PM Presentation Start

Johannes Deltl is co-founder of the Consulting Company Acrasio and a thought leader on the subject of Intelligence for Corporates. He has spent more than twenty years advising (senior) executives in several countries including the emerging markets. His latest book called "The Art of Intelligence - Why companies need Intelligence to stay ahead in a changing world" was published recently.

For planning purposes we appreciate it if you register here.

Please note: As always, the entry fee for non-members is CHF 50. If you apply for an annual membership (CHF 100) here, the entry is free for all the events in 2013.

This is a report from a practitioner to practitioners on how to plan, coordinate and execute your efforts for trade shows. After 12 years of attending more than 20 exhibitions, Kurt Kobel will share his experience on how to collect intelligence at these events. If this sounds enticing please join us at our usual location:

Restaurant AuPremier, room Alcina in Zurich’s main station
Tuesday, March 12^th, 2013
6:30 PM Welcome Drinks
7:00 PM Presentation Start

For planning purposes we appreciate it if you register here.

This year's theme day focused on Social Media and their relevance for Competitive Intelligence. The day will brought together CI practitioners and vendors to discuss and debate the pro's and con's of social media for our profession. Key topics addressed were:

• How can social media monitoring support competitive intelligence ?
• How successful does content recognition work today, does it work at all?
• Should companies get involved in Social Media and blog disussions?     

The program for the afternoon looks as follows:

16:30    Welcome Drinks

17:00    Introduction

17:05    Dr. Richard Siegel, Regional Director
             Cipher Systems Europe
             Exploiting Social Media Monitoring For Competitive Intelligence

17:30    Gaithe Eitouni, Business Development Manager
             Patrice François, Associate Director
             Digimind
             Monitoring social media for CI purposes with Digimind

17:55    Break

18:10    Chris Pallaris, Director and Principle Consultant
             i-intelligence
             Best practices and lessons learned
             in the domain of social media monitoring for competitive intelligence
             (online presentation)

18:35    Daniel Thull, EMEA Digital Marketing & Business Insights Manager
             Johnson & Johnson
             Social Media Listening - A Practitioner’s View

19:00    Break

19:15    Panel Discussion

20:00    Apéro and Networking

Red Team/ Blue Team
A Scenario-Technique giving you insights into the competitor’s mindset

  Red Team / Blue team is a subset of Wargaming designed to help you think like your competitor. Two teams are formed. The Blue Team is your own company; the Red Team is your competitor. In this workshop, we focus on one issue, for instance, a forthcoming new product introduction at a well-known company. After an introduction into the methodology, we get to know the Game Book, giving background and texture to the problem at hand. Then each group has a go a trying to find the best solution to trump the competitor. This technique, as you will discover by actively participating in one of the two teams, helps sharpen your appreciation of your competitor.

After completing her studies at the University of California at Berkeley and at Harvard University, Gloria Reyes, a native Californian, emigrated to Germany in 1975. She worked in cultural politics before joining the German branch of the internationally active auditing firm BDO Binder Dijker for three years. She became an independent consultant in 1997 after having gathered experience in various international consultancy firms such as Agiplan Aktiengesellschaft für Industrieplanung, Diebold Management Consultants, Booz Allen and Hamilton and The Boston Consulting Group. 

Her specialties include Competitive Intelligence and the Investigation of Economic Crime. Gloria Reyes is a CFE Certified Fraud Examiner specialised in Profiling and Interviewing. Her industry background gives her insight into technical and organizational processes. Being multilingual, she is adept at multinational projects. 

Gloria Reyes has written numerous articles and spoken extensively on Competitive Intelligence, Benchmarking and Knowledge Management. She has taught Competitive Intelligence and investigative techniques throughout Germany, Switzerland, the UK and the U.S. for the last fifteen years. She is a lecturer at the Department of Political Science at the University of Cologne. 

Ms. Reyes called SCIP Society of Competitive Intelligence Professionals in Germany into existence and organised the group for seven years.

On Wednesday, March 7, 2012, SCIA will be hosting another exciting event.

Our presenter for the evening will be Mr. Bernd Hirschle

Bernd Hirschle

Principal,  Engineering & Manufacturing Group Arthur D. Little Central Europe

Mr. Hirschle talk is titled 'Business Intelligence– How consultants help to leverage the full potential'

Staying ahead of competition and mastering market, technological  and all other changes in a dynamically evolving world is the challenge for companies of all industries and size classes. Effective and efficient Business Intelligence providing and presenting decision relevant data to the key stakeholders within a company is key to success. To understand how Consultants help clients to excel in Business Intelligence, answers to following questions will be provided: Perspectives towards Business Intelligence? How to implement and run it successfully? How to leverage the full potential – recommendations and success factors?

Mr. Hirschle has a Master in Economics from University of Augsburg and INSEAD executive MBA. For the past 3 years he has been working at Arthur D. Little consultancy in Switzerland. Mr. Hirschle brings in over 15 years of experience in consultancy, market and competitor analysis, business strategy development, product and innovation management.

The event will take place at AuPremier Restaurant in Zurich (Zurich Main Station building) in the Norma/Lulu room, strating from 18.30. Mr. Hirschle's presentation will be followed by a networking apéro.

Please register here for this event.

Looking forward to seeing you in Zurich soon!

Your SCIA team